Venturerock
Deliverables
Branding & Design | Art Direction | Website design and implementation 2021
Ventureock website
Venturerock is an ecosystem of Founders, Backers & Builders building the next generation of global tech companies. They invest in early-stage ventures, active in the field of technology infrastructures, blockchain, AI, IoT, FinTech, HealthTech, and Smart City. During our collaboration, I’Ve helped Venturerock redefine its visual identity, emphasizing the brand’s core values.
Branding
We used the bold & strong words FOUNDERS BACKERS BUILDERS to emphasize Venturerock’s visual identity.
The name Venturerock is written in binary code and translated to Brail Alphabet, to create a pattern. The pattern represents the metaphor for code – “code is the new building material”.
When touching, the dots can be “read” as Venturerock.
The words Founders, Backer, Builders are deconstructed and the letters decomposed. These letters were used as the main elements of the branding.
Assets
The dots and letters were used for all the brand’s communication assets.
